Wait, she hasn't gone too far before now? That's news to me
It's fairly obvious that they attempted to bring this to fender, but for some reason it didn't take. My guess would be that Janie wanted these new guitars to have the "Experience" logo on the headstock, notice the logo is on the pickguard too. Maybe Fender didn't like that, maybe they don't like Janie (good call on their part), but regardless, Fender didn't want any part of it.
You can tell because
1. There's no mention of recreating any of the Gibson guitars Jimi used. This would be a perfect time to reissue that white 3-pickup SG, which Jimi had for quite a while
2. "Authentic Hendrix specifically chose Gibson Guitars, the world renowned leader in innovation and quality..."
Coming from the horse's mouth, that just reads as "Fender said no so we went with Gibson"
3. The whole press release has a sloppy feel to it. What's the difference between the first two packages? Does the second one just have a backwards guitar? They don't specify. Why does the practice amp in the first two packages have the same name as the pickups in the third package? There are weird marketing phrases left and right that don't seem to adhere to reality, or at least history as it's been documented. "...This package inherits the best features from Jimi's original setup..." Wait, I thought it only had a small practice amp. I didn't read anything about a 100watt marshall, univibe, wah or an octavia. There is a fuzz pedal in the first package though. Then there's "Creating this new guitar is simply a continuation of Jimi's practice of giving back to those who loved him so much." I think Jimi wouldn't develop a whole guitar to do this. He would probably just try to get the existing instruments into the hands of needy kids, instead of trying to sell them something with his face on it.
To me this comes off as a last ditch attempt to get Jimi's face on a 'signature' guitar. Or more accurately, the Experience Hendrix Logo. I doubt anyone at Fender wanted to be a part of this, and I seriously hope that this endeavor crashes and burns like it should.